The mission of the Black Wall Street Merchants Association is 3fold:
1 Enhance and strengthen Northern California's premiere African American spiritual, arts and commerce district through on-going promotion, advocacy, business development, and community relations.
2 Make the Black Wall Street district a vital, clean, safe, and attractive business district for the enjoyment of our members and visitors.
3 Institute and maintain a method of exchanging and interchanging business information between its Members.
Philosophy
The BWS Merchants Association's Work Plan is based on service and advocacy. Ensure member's investment is returned in direct services that promote, market, and support the districts and individual businesses. Advocate effectively for the implementation of the policies essential to the continued revitalization.
General Goals
- 1000 new jobs by 2011
- 300 New Black businesses by 2010
- $12 Billion Dollar Black Business District by 2012
- Create a practical means of bringing its Members in touch with prospective business.
- Encourage trade expansion for the benefit of its Members.
- Acquaint its Members with the products and services which they have to offer.
- Promote a better acquaintance and closer association between Members and provide opportunities to increase profits for each Member.
- Maintain effective merchant advertising through collective media resources.
Towards The Creation Of More African American Businesses
The New Business Project.. This campaign is designed to invite black businesses to locate or relocate to available commercial spaces 50th to city line on International Boulevard.
Increase public and private investment on BWS that retains and attracts retail, office, housing, services, and cultural activities which meet consumer needs, create jobs, provide income to business and tax revenue to the City. improve retail mix; clean and safe streets; and improved transportation and parking. A Board of Directors representing various community interests governs the association.
Projects are executed by volunteers and staff. Encourage design which welcomes people, preserves and enhances historic buildings, and promotes visual interest and economic vitality From 50th Avenue to the City limit bound by International Boulevard.
Towards Support For Emerging Cultural Center
Create an innovative and unified image of BWS by developing promotion strategies that bring people to the district. Year round strategies to promote BWS as Northern California's premiere African American spiritual, arts and commerce district include festival and event production, advertising and public relations, marketing materials, and merchant outreach. At the heart of these promotional strategies is our goal to identify BWS’s strong market niches (ie. Arts & Entertainment, Shopping, Resturantsetc.) and to create a sense of place for workers and visitors.
Annual music and arts festival, summer noon concerts, winter holiday festivities, and grand opening celebrations are planned by BWS to create a lively atmosphere and attract consumers.
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